Roku tops Amazon Fire TV in terms of premium video advertising views. Read the whole story

Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, … Read the whole story

The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders. Read the whole story

More than half the total estimated TV marketing for premium streamers comes from linear TV networks owned by legacy TV companies. Discovery+ dominates all … Read the whole story

Paramount+ will stream more than 400 of Italy's Serie A matches in the U.S., with additional rights for CBS Sports linear and digital platforms. … Read the whole story

Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. Read the whole story

The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish … Read the whole story