Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. Read the whole story
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate … Read the whole story
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for … Read the whole story
That option is now available in addition to the Nielsen national TV currency that ViacomCBS has exclusively used for many years. Read the whole story
Turner Sports and NHL struck a seven-year multimedia deal starting with the 2021-22 season, with industry estimates saying the pact is worth $225 million … Read the whole story
Global streaming ad impressions rose 13%. Viewing time jumped 36%, with triple-digit international growth outpacing North America's +18%. Read the whole story
One plus: U.S. ad revenues benefited from the addition of its premium streaming platform, discovery+. Read the whole story
The 8-year partnership, which includes Google Cloud, YouTube and Search, is one reason analysts expect Univision to "smash sales records" when Alphabet reports earnings … Read the whole story
Conclusion: Speed advantage comes "only when the consumer is located in certain markets or connected to Spectrum WiFi." Read the whole story
The king of all trophy-based entertainment awards shows, "The Oscars," took another massive hit this year -- down 60% in viewership. Read the whole story
You can call it a "universal ID," a "cohort-targeted delivery mechanism" or any other made-up name, but a cookie is still just that. Read the whole story