Most of the insurance TV commercials are attractive spots, but afterwards, I often cannot remember the company name or the selling message. Read the whole story
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace … Read the whole story
Disney CEO Bob Chapek also said Disney has no plans to break up Disney+ into specific content "brands" such as Marvel, "Star Wars," or … Read the whole story
Some 54% of viewers say they abandon a streaming program when an ad fails to load or takes too long. Read the whole story
YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 … Read the whole story
Big movies will still draw big-ticket sales "but windows will likely be shorter," and some people will opt to go to cinemas while others … Read the whole story
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. Read the whole story
Last month, the Tegna-owned platform announced attribution deals with Polk and Arrivalist covering the automotive and tourism markets, respectively. Read the whole story
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled their estimates for U.S. ad growth this year vs. what they estimated in … Read the whole story
Tremor is "rapidly growing its top-line and bottom line" and is priced cheaply, writes one analyst, adding that the technological transition away from cookies … Read the whole story
There are profitable options, such as offering a completely different video packaging product. Read the whole story