Based on the popularity and staying power of the original, trying to find the next "Friends" is a great idea. Read the whole story
So far, ABC, ESPN and Fox have pulled in the highest national TV ad revenue -- at $40.6 million, $24.2 million, and $22.7 million, … Read the whole story
MediaRadar estimates that MGM's total U.S. ad spend for "No Time to Die" will exceed $35 million by the end of October. Read the whole story
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
The agency estimated ad spending will grow by 11.6% to $309.8 billion. Read the whole story
The brand brought in a new agency, Via, to work on the campaign, instead of Plum14, which it has worked with since 2017. Read the whole story
Guessing the Fortnite game advertising comes with it. Read the whole story
The sale of Meredith Corp. to Barry Diller's InterActive Corp. will go down as one of the fastest and most spectacular turnarounds in magazine-industry … Read the whole story