TV appears to be in another one of its occasional mini-booms in the remaking and rebooting of series from the recent and distant past. Read the whole story
Fox Entertainment and its Blockchain Creative Labs will create digital WWE tokens and collectibles for consumers to purchase and trade around WWE talent and … Read the whole story
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of … Read the whole story
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, but also due to higher pricing as well as ad revenue from streaming … Read the whole story
Erin Weir has been promoted to executive vice president of marketing, ABC and General Entertainment, heading up campaign planning and strategy, cross-platform. Read the whole story
The company, which has historically derived nearly all its revenue from premium services subscriptions, saw ad revenue rise to 13% of total sales in … Read the whole story
"The problem is that the podcast industry is measuring prior to when we would ordinarily consider a good measurement position," the MRC said. Read the whole story
This is the "most immersive" effort the Stellantis brand has conducted with ESPN, Ram's Jeff Summers tells "Marketing Daily." Read the whole story
Defunct streaming television service Locast has agreed to pay $32 million to broadcasters, and to remain shuttered, in order to settle their opyright infringement … Read the whole story
Streamers recognize the value of viewing data by the industry -- and the need for more granular information. Even if HBO Max is hesitant. Read the whole story
Virtually every part of the ad industry has been impacted by Big Data, with the exception of TV audience measurement. That will soon change. Read the whole story