TVBlog
by Adam Buckman, Featured Columnist
This weekend, home shopping gets a satirical going-over with the arrival of the Showtime comedy "I Love That For You." Read the whole story
by Wayne Friedman
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research … Read the whole story
by Wayne Friedman
Although AVOD services are growing, consumers are not entirely convinced the content is of high quality compared to SVOD/ad-free subscription services like Netflix, Prime … Read the whole story
-
by Karlene Lukovitz
The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries. Read the whole story
-
by Karlene Lukovitz
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
-
by Laurie Sullivan
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned … Read the whole story
by Wayne Friedman
Twitter's buyout news continues to sink the share price of Digital World Acquisition Corp. --- the special purpose acquisition company intent on buying the … Read the whole story
COMMENTARY
by Karlene Lukovitz
Smaller, specialty streamers continued to edge up in share of overall streaming time. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For TV news wannabe streamers, there are different scenarios here, complicated by the existing issue that TV news content is still essentially live and … Read the whole story