FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
- by Karlene Lukovitz @KLmarketdaily, April 26, 2022
Comcast’s FreeWheel has introduced new ad-serving functions for YouTube and YouTube TV.
The features are designed to simplify customer workflows between the two different ad serving systems and increase efficiency for cross-platform buys and deliveries.
They include improved segmenting capabilities for audience targeting, frequency capping to optimize and limit the number of times viewers are exposed to the same ad, and enhanced APIs for hosting ad creative for greater efficiency.