Nielsen now has the rights from Vizio to integrate Inscape data in both its local and national audience-measurement solutions.
Inscape captures viewing data from millions of connected TV (CTV) devices -- including cable, set-top-box, DVR, and streaming platforms -- through smart TV sets via Automated Content Recognition (ACR) technology
Nielsen says its TV panels will be used to “validate” what is missing in Big Data sets. This includes over-the-air inclusion, “validation of diverse representation," determining whether a TV set is on or off, and persons-level measurement.
The company says this will significantly add to the launch of its new cross-media measurement system Nielsen One, the forthcoming single deduplicated measure that will start this September.
Previously, Nielsen made a licensing deal with Inscape for national addressable measurement, starting in 2021.