Television News Daily
Friday, September 16, 2022
  • NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO

    EDO says airings rose to 637, up by 67 vs. 2021. Automotive was the biggest ad category, followed by insurance and consumer packaged goods. Read the whole story

  • iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee

    Looking to ramp up even more new TV currency connections with TV networks and streaming platforms, has hired Jodie McAfee as senior VP … Read the whole story

  • More Holiday Shoppers Report Being Influenced By Streaming Ads

    Nearly one in three (29%) report having engaged with an interactive ad experience while streaming, finds Roku's annual holiday shopping survey. Read the whole story

  • What An Ad-Supported Netflix Tier Will Mean For TV Marketers

    4 issues Netflix needs to address to determine if an ad-supported tier will dramatically change TV video ad marketing, measurement and culture. Read the whole story

  • Streaming Consumers On Pause? Hello, Ad-Supported Options

    Nearly half of household decision-makers consider their current communications/home entertainment services excessive, a consumer study finds. Persistent inflation has consumers wondering about paying for … Read the whole story

  • VidMob Adds de Nardis, Held To Its Board

    Mainardo de Nardis previously ran OMD WW, Aegis Media and MEC while Laura Held, now at Shamrock Capital, served at Walt Disney Co., Carlyle … Read the whole story