Magna projects a 4% decline in national TV network ad revenue to $38.7 billion for this year. AVOD, OTT and streaming platforms are forecast … Read the whole story

These are among the interesting sidebars to come out of Magna and GroupM as part of their year-end forecasts today. Read the whole story

Although Amazon Prime Video's "TNF" has scored top audience results vs. a year ago, viewing is 24% lower, per traditional Nielsen metrics. But Amazon's … Read the whole story

After public saber-rattling by Fox and pooh-poohing by DirecTV, the companies reached a carriage renewal deal after extending their deadline by a few hours. … Read the whole story

However, research firm Parks Associates did not release actual estimated subscription numbers. Read the whole story

The World Cup is giving automaker brands a unique opportunity to get in front of massive audiences, says iSpot.tv.'s Stuart Schwartzapfel. Read the whole story

Viewers can ask questions and purchase Walmart-offered products in real time as E! hosts and guests help promote them. Read the whole story

GroupM slashed its U.S. ad growth projection to 7.1% from the 12.8% it forecast in June, while IPG Mediabrands' Magna trimmed its 2022 U.S. … Read the whole story

MediaPost has inducted nine new industry executives into its annual "All Stars," including: Fender's Evan Jones, Wendy's Carl Loredo, Frito-Lay's Tina Mahal, Wavemaker's Delphine … Read the whole story

YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching … Read the whole story

If there is a positive angle to the deceleration of ad spending, it's that it is coming out of big social media platforms, and … Read the whole story