Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they … Read the whole story

"It is really about politics, right? And that is unfortunately more reflective of a polarized society we live in today," Lachlan Murdoch said at … Read the whole story

Responsibilities include media strategy and buying for TV, OTT and out-of-home media for FanDuel's sportsbook, casino, daily fantasy and racing services, but not audio, … Read the whole story

Nearly all consumers recognize the big streamer brands, but relatively few would know how to explain individual streamers' brand propositions, finds Hub survey. Read the whole story

For a limited time, Verizon customers can get this deal for a year - on the company - with the purchase of a 12-month … Read the whole story

The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021. Read the whole story

Analysts believe a full box-office recovery won't happen until next year or, more likely, in 2025. How does this affect premium streaming services? Read the whole story

What is it about the problem-solving power of the number 5%? Ted Bates used it to get cable TV on the plan 40 years … Read the whole story

"Everyone Wins" gift bags, distributed to actor and director nominees, include everything from gift certificates for lipsuction procedures to samples of flavored "intimate" wipes, Read the whole story