Television News Daily Editions for March 2023
- Television News Daily - Friday, March 17, 2023
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
- Animated 'Agent Elvis' Is A Triumph For Netflix
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
- Automotive Estimated TV Spending Drops 66.8%
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
- International Advertising Association Establishes North American Chapter
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
- Microsoft Moves Into New Era Of Advertising, Automation
- YouTube Lifts Ban On Trump's Channel
- Television News Daily - Thursday, March 16, 2023
- AMC Gets Lucky Again With New Odenkirk Series
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
- Tubi To Hold Pre-Upfront Event For Advertisers
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
- The Wonders Of Virtual Product Placement
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
- Television News Daily - Wednesday, March 15, 2023
- Robert Blake And The Good Old Days Of Our Television Youth
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
- Diamond Sports Group Files For Chapter 11 Bankruptcy
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission Fees
- ANA, 4As, IAB Task Force To Update Digital T&Cs
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
- Volvo Honors Behind-The-Scenes Movie Heroes
- Television News Daily - Tuesday, March 14, 2023
- Night To Remember As Oscar Show Gets Its Act Together
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
- Shorter-Length Videos Are More Likely To Engage Viewers
- Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
- MediaPost Names Best In Auto Marketing For 2022
- Local TV Stations' Future Memories: Just Streaming, Forget 'Retransmission'
- 'Linked By Love' PSA, TV Series Bring Kidney Disease Info To Black Viewers
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
- Television News Daily - Monday, March 13, 2023
- ABC Introduces 'The Good Lawyer' Within 'The Good Doctor'
- Netflix Grabs 6 Oscars, CNN Films Wins First
- The Academy Awards Broadcast: Why It's Bad, How To Make It Good
- Roku To 'Pair' First-Party Data With Best Buy For Retail, Streaming Media Platforms
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
- FDIC Covers Roku, AcuityAds, Other Depositors at Failed Silicon Valley Bank
- Hulu: Caught Between FAST Platforms And A Wannabe Netflix?
- If It Misleads, It Leads
- All Ego Aside, Who Should Get Credit For The VID?
- Tobacco Has Big Presence In Young People's Favorite Streamed Shows
- The Sound Of Beer: Heineken #1 Among Brands For Effective Use Of Music
- 'The Hollywood Reporter' Is Launching An Italian Edition
- Television News Daily - Friday, March 10, 2023
- With Kimmel As Host, Oscars Will Be A Slap-Free Zone
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
- Dominion Lawsuit Is Not About The 'Law' Or 'Journalism,' Lachlan Murdoch Says
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
- Verizon Promotes New +Play Service At Oscars
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
- 5% Solutions
- Is That Cate Blanchett Looking Healthier? 'Wellness' Swag At The Oscars
- Portrayal Of Women In Advertising Veers Toward Domestic Roles
- Television News Daily - Thursday, March 9, 2023
- These Influential Shows Have Changed The Way We Live Now
- NCAA's March Madness Near Sellout Levels
- 'Oscars' Promos Drive Less Impressions Vs. 2022
- Sinclair ABC Affiliates Dropped From Hulu+ Live TV
- Can Local TV Advertising Turn The Corner? Direction Unknown
- Streaming Finds: Spy Shows
- The Future Of Advertising Is Ethics
- Television News Daily - Wednesday, March 8, 2023
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
- 'Jeopardy' Fans Take Sides In Co-Host Battle of Ken Vs. Mayim
- YouTube Will Drop Its Overlay Ad Format Next Month
- Paramount Touts 'Popular Is Paramount' Campaign
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
- In-Game Advertising Underused Due To Misperceptions: IAB
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
- Telemundo Wants Women To 'Change The Game'
- Diverse-Owned Media Ad Spend Grew By 80% From 2020 To 2022
- Television News Daily - Tuesday, March 7, 2023
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
- Chris Rock Pre-Oscar Netflix Show Was Shrewd Comic Timing
- Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
- Chris Rock Takes Brand-Bashing Rampage To Netflix
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?
- U.S. Livestreamed Ecommerce To Grow 57% In 2023
- Television News Daily - Monday, March 6, 2023
- Like His Best Work, Mel Brooks' Hulu 'History' Series Is A Gas
- 'JIC' Releases Criteria For Certifying Ad Currencies, Issuing RFPs Soon
- Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst
- Pay-TV Sub Losses Soared To 5.9M In 2022
- Fox News First Access To Jan. 6 Video - The Better Story Is At Fox, Behind The Scenes
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
- Stamp/s Of Approval
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
- Correction: Murdoch Agrees With Dominion Voting Systems Attorney About MyPillow Ad Dollars
- News Literacy: From the Classroom To The Newsroom
