TVBlog
Whatever is really going on here, the TV business looks like it is on the cusp of a new era of massive change. Read the whole story
Streaming TV viewing declined by half a share point vs. July for viewers age 2 and up, according to Nielsen's Gauge measure, and streaming … Read the whole story
Another deal that gives Disney access to millions of potential streaming subscribers through a partner. Read the whole story
Clients can now use personalized ads, scrollable branded carousels, polls and other formats. Read the whole story
Research on the human brain and CTV advertising suggests ads that align with video content impact viewers more strongly, increasing ad memorability, brand impact, … Read the whole story
COMMENTARYIs there an effective attribution model to support CTV? Lack of transparency into CTV attribution means performance advertisers wonder how much of the sales … Read the whole story
COMMENTARYHBO's critically acclaimed "Winning Time: The Rise of the Lakers Dynasty" - ending after just two seasons - has been the dominant program on … Read the whole story
