"The infrastructure that we have as we bring it to life in the form of Peacock is a great way to think about the … Read the whole story
Viewers were 78% more likely to search for products advertised during this game than games on Thanksgiving Day, EDO reported. Read the whole story
In the U.S., CTV is forecast to see 14.8% growth in 2024, but TV spend overall will decline 5.1%. Read the whole story
Big streamers leveraging Verizon's large user base to pump up reach and advertising for their with-ads tiers. Read the whole story
Timing is everything, according to YouTube, which has updated its Product Drops feature to improve the way content creators introduce products. Read the whole story
Although the music concert movie “Renaissance: a film by Beyoncé” did not reach the same level as Taylor Swift's music film, which opened two … Read the whole story
"Advertising spending re-accelerated in the second half of 2023 after four slow quarters from mid-22 to mid-23," Magna's Vincent Letang noted. Read the whole story
The campaign spotlights how Disney Hits brings musical enchantment to fans by aggregating the most iconic Disney songs from the past 100 years. Read the whole story
The automaker has just signed a deal to advertise during the 2024 Summer Olympics in Paris, Hyundai CMO Angela Zepeda tells "Marketing Daily." Read the whole story
The campaign's focus is that betting is a form of entertainment. Read the whole story
- COMMENTARY
After Elon Musk told major brand advertisers to "go f-" themselves, what will negotiations be like for future pricing of those media availabilities? Does … Read the whole story
