"Elsbeth" is a well-meaning sleuth series with a dogged lead character in the tradition of "Columbo." Read the whole story
The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing … Read the whole story
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7.6 billion, but posted operating income 122% higher to $404 million, with free … Read the whole story
With a bankruptcy settlement now behind it, Sinclair investors pushed up its stock price by 8% Thursday after Sinclair disclosed a 14% decline in … Read the whole story
Looking to ramp up its "video-first" strategy, X has signed an exclusive content deal with The Big 3 league for retired NBA players. X … Read the whole story
People who play mobile puzzle or action games have a greater affinity for media and entertainment than do people who play mobile word or … Read the whole story
The network's "It's So On" brand campaign is promoting the upcoming National Women's Soccer League season, debuting March 16. Read the whole story
Epic Games introduced two new games via its Lego partnership to Fortnite, looking to expand it beyond a Battle Royale first-person shooter game while … Read the whole story
"Due to stubborn economic uncertainty and high costs, we expect many advertisers will exercise caution for the first half of this year," predicts ECI's … Read the whole story
Transacting on highly automated platforms does not have to be mutually exclusive to having lots of direct dialogue and being fully transparent. Read the whole story
Fresh TV series and movie content may not see the light of day on any of the producers' own streaming or linear TV channels, … Read the whole story
Despite the risk of burnout, almost all say they love what they do, The Reynolds Journalism Institute reports. Read the whole story
When I started a clock nearly a month ago counting down the days, hours, minutes and seconds to the close of the polls on … Read the whole story