TVBlog
by Adam Buckman, Featured Columnist
A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie. Read the whole story
by Wayne Friedman
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year … Read the whole story
by Robert Williams
The bank expects ad revenue excluding subscriptions to reach $3 billion in 2025, more than doubling from $1.4 billion in 2024. Read the whole story
by Joe Mandese
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective … Read the whole story
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by Laurie Sullivan
Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will … Read the whole story
by Ray Schultz
Viewers of Fox and Newsmax are more likely to say things are hopeful and better. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nearly 60% of consumers struggle to find their sports content, according to a recent poll from Nexxen. Are there too many streaming/network platforms? Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
For all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Kara Howard on targeting the 40+ woman, blending emotion with accountability, and returning to broadcast for the first time in decades. Read the whole story