TVBlog
A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie. Read the whole story
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year … Read the whole story
The bank expects ad revenue excluding subscriptions to reach $3 billion in 2025, more than doubling from $1.4 billion in 2024. Read the whole story
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective … Read the whole story
Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will … Read the whole story
Viewers of Fox and Newsmax are more likely to say things are hopeful and better. Read the whole story
COMMENTARYNearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, … Read the whole story
COMMENTARYNearly 60% of consumers struggle to find their sports content, according to a recent poll from Nexxen. Are there too many streaming/network platforms? Read the whole story
COMMENTARYFor all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but … Read the whole story
COMMENTARYKara Howard on targeting the 40+ woman, blending emotion with accountability, and returning to broadcast for the first time in decades. Read the whole story
