by Wayne Friedman
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services. Read the whole story
by Laurie Sullivan
YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. Read the whole story
by Sarah Mahoney
Nicole Greene, vice president and analyst at Gartner, spoke with Marketing Daily about the sports convergence turning this year's game into a launch pad … Read the whole story
by Fern Siegel
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy. Read the whole story
by Steve McClellan
Which is the point of the ad-marketers (anybody, really) can develop professional caliber ads far quicker and cheaper using its AI video creation system. Read the whole story
by Teresa Buyikian
An homage to Bad Bunny's upcoming Super Bowl XL halftime show, the spirit brand's livestreamed race will feature adoptable rescue bunnies. Read the whole story
by Laurie Sullivan
Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize … Read the whole story
by Laurie Sullivan
Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, … Read the whole story
by Tanya Gazdik
The ad is Squarespace's 12th Super Bowl appearance. The brand released a teaser and then an extended version of the spot on YouTube. Read the whole story
by Fern Siegel
72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. Read the whole story
by Fern Siegel
Which is first: the chicken or egg? Read the whole story
by Steve McClellan
Berentson was previously managing director at Stagwell's Code and Theory for a decade and where he is credited with helping build the agency into … Read the whole story
by Sarah Mahoney
Nickelodeon's loss is the retailer's gain, bringing stop-motion magic to spatulas and meatballs. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Bob Iger dramatically expanded the Disney culture vision with Pixar, Lucasfilm, Marvel and 20th Century Fox. What can D'Amaro and Walden do as an … Read the whole story