Here are the most effective email personalization tactics from a DMA Webinar featuring Roger Barnette, CEO of MessageGears.
A report shows that phishing attacks are now going to as few as ten people. And they're taking less time.
Millennials are not quite the self-centered kids portrayed in the media. They contribute to charities and serve as volunteers.
Verizon had two PR gaffes in one week. But it also made some positive news -- with a new service called Alto Mail.
The summer season is here. It's time for some exciting digital tourism campaigns.
The federal government may be pursuing deregulation, but the states still want to protect their citizens.
Most marketers concentrate on channel measurement. But is that as far as they can go?
B2B marketers need omnichannel capability to survive in today's complex selling environment, a study shows. That includes email.
It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking.
Email remains a leading B2B sales and communications tool across all continents, a HubSpot survey shows.