by Ray Schultz on Apr 30, 7:26 PM
Email saturation gets worse marks than bad service in stores and on airlines. But it is only No. 12 on a long list of complaints.
by Ray Schultz on Apr 28, 4:22 PM
A shocking number of emailers don't test. They're missing a chance to see what works -- and what doesn't.
by Ray Schultz on Apr 27, 2:05 PM
Consumers like email and they prefer to get marketing messages through the channel. But don't take that fondness for granted, a new study by Adestra shows.
by Ray Schultz on Apr 26, 12:29 PM
Creative chaos is the "dirty little secret that nobody talks about," Hightail says
by Ray Schultz on Apr 25, 11:41 AM
Consumers worry about privacy, but don't think government will help, as a survey of over 4,000 people polled in the U.S., the UK and the Republic of Ireland shows.
by Ray Schultz on Apr 24, 1:34 PM
Sanders has a valuable asset in his email list. And he has models to follow in the rich backroom history of political lists.
by Ray Schultz on Apr 21, 4:39 PM
Brands and vendors had a problem: Nobody knew what anyone else was talking about when it came to cross-device attribution. The DMA's new RFI should solve that.
by Ray Schultz on Apr 20, 4:21 PM
Email newsletters serve marketers in several ways. They educate customers, create brand value and generate sales even when there is no direct offer.
by Ray Schultz on Apr 19, 4:14 PM
A loyalty program has to hum like a smoothly oiled machine, and it starts with real-time email communications, said Rob Brosnan, VP of strategy for Movable Ink, in an interview.
by Ray Schultz on Apr 18, 12:00 AM
Outsiders wondered whether Samsonite will get an email capability as part of its $105 million purchase of eBags. It will inherit "a robust email platform," per its rep.