by Ray Schultz on Apr 17, 1:44 PM
The vendor market is "fragmented and competitive" due to the presence of well-established suppliers, such as IBM and Microsoft. The big driving force is software, including white label, third-party and Web-based. Small-scale enterprises will contribute the most to the growing global market.
by Ray Schultz on Apr 14, 3:39 PM
Professors find that face-to-face visits are more effective than email. Here's our pushback.
by Ray Schultz on Apr 13, 5:10 PM
Is the debate about the EU-US Privacy Shield relevant? Or is it just a lot of smoke?
by Ray Schultz on Apr 12, 3:30 PM
Social may have the glitz. But email is the top content delivery vehicle for Enterprise B2B firms, a survey shows. Some 87% rate the channel as key to their firm's content marketing success.
by Ray Schultz on Apr 11, 3:52 PM
Chinese marketers are sending billions of emails, and generating high open rates, a Webpower study shows. But how well are they really doing?
by Ray Schultz on Apr 10, 4:35 PM
Samsonite has acquired eBags -- and its vast email capability.
by Ray Schultz on Apr 7, 2:51 PM
Why do men in email marketing have a higher median income than women? And it's not a small difference.
by Ray Schultz on Apr 6, 3:47 PM
The broadband providers promise they will do no wrong with your customers' data. But will they?
by Ray Schultz on Apr 5, 4:03 PM
Email is the top B2B lead-generation channel, according to a new survey
by Ray Schultz on Apr 4, 3:51 PM
This Season's Worst Idea: Charge For Email