MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

11 Case(s) matching "programmatic" (Show Featured Cases)

We Want our Advanced TV: Testing the Signal-to-Noise Ratio

How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.
FREE FOR CMMR MEMBERS
Tags: ad platform, brands, data, linear tv, marketing, programmatic, streaming, television, video
Programmatic DOOH From The Media Buyer's Perspective As Programmatic technology continues to take shape and plays a more pivotal role in the growth of OOH in 2023, Dentsu Media's SVP of Out of Home, Marc Bartholomew, will offer some key insights and learnings from the lens of an agency buyer. This perspective will look into how Dentsu approaches Programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through to activation best practices and identifying key metrics for success.
FREE FOR CMMR MEMBERS
Tags: agency, digital-out-of-home, metrics, out-of-home, outdoor, programmatic, technology
Can You Hear It Now?: Tuning in to Programmatic Audio In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
FREE FOR CMMR MEMBERS
Tags: ad platform, ad tracking, audio, data, marketing, multichannel, programmatic
The Programmatic Future of OOH OOH used to be a glorified real estate business where location and road-side visibility was the unique selling proposition. Programmatic then emerged as a transformative equalizer to the conversation. With a complete "through-line" view into what people consume beyond their home, brands have started to leverage the future of OOH and its connection to broader programmatic ecosystem. Walton Isaacson's Managing Director of Digital Innovation, Albert Thompson, illustrates how brands have executed within the programmatic marketplace to stitch together a "connected experience" of ad exposure. Physical Proximity is the driver as the consumer moves from gas stations, retail stores, business offices, …
FREE FOR CMMR MEMBERS
Tags: advertising, brand marketing, brands, consumer, digital, digital content, digital marketing, digital-out-of-home, innovation, marketing, out-of-home, outdoor, programmatic, retail, transportation
Selling In-House, In-House Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of marketing, internal organization and event onboarding customers.
FREE FOR CMMR MEMBERS
Tags: branding, data, data sharing, data-targeting, digital, digital content, digital marketing, marketing/branding/advertising, messaging, paid search, programmatic, programmatic tv, programmatic video, search, social media, social networking, video
PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of taxis and rideshare vehicles, the …
FREE FOR CMMR MEMBERS
Tags: ad campaign, ad targeting, awards, campaigns, data, data management, digital-out-of-home, display, dynamic, geotargeting, messaging, mobile, programmatic, programmatic video, retail, video
Mall Of America Doubles Visit Rate Percentage Benchmark "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
FREE FOR CMMR MEMBERS
Tags: awareness, connected tv, data, digital, engagement, geotargeting, location-based, media, mobile, mpprogrammatic, programmatic, retail, social media, technology, tourism, women
HP Reaps Fruits Of Bringing Programmatic In-house Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of the digital media activation: DSPs, paid social, and paid search."
FREE FOR CMMR MEMBERS
Tags: acquisition, agency, crm, data, digital, dsps, paid media, paid search, programmatic, roi, search, social media, technology
End-to-End Is The Real Holy Grail: A Dell Use Study The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
FREE FOR CMMR MEMBERS
Tags: ad optimization, ad technology, apps, automation, brand image, content, customer experience, data, direct marketing, display, ecommerce, email, laptops, management, native advertising, omni-channel marketing, paid content, paid media, programmatic, search, technology, video
Punching Above Your Weight: Popchips' Contender Story Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store.
FREE FOR CMMR MEMBERS
Tags: activations, banners, brand marketing, cpg, digital marketing, digital-out-of-home, engagement, food, influencer marketing, media, media planning, millennials, omni-channel marketing, programmatic, radio, sampling, social media, video
'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approach, dictated by content. To be the world's foremost membership for the ambitious, we said everything we do has to be focused on the customer."
FREE FOR CMMR MEMBERS
Tags: brand image, cross-channel, customer experience, data, marketing funnel, media, media buying, newspapers, paid search, personalization, programmatic, publishing

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