MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

7 Case(s) matching "mixed media" (Show Featured Cases)

Top-Line Growth in Today's Crowded Video Landscape

Introducing a new brand can be daunting in today's ever-expanding video landscape. Ocean Media's SVP, Head of Media, Jared Lake, talks strategy of launching a brand campaign across multiple platforms, how consumers' consumption behaviors and GRP informed the media mix, and why certain channels didn't make the cut.
FREE FOR CMMR MEMBERS
Tags: behavioral targeting, brand marketing, branding, campaigns, consumer, cross-platform, grp, launch, mixed media, multichannel, strategy
Wayfair Remakes the Funnel With high brand recognition in the furniture category accomplished, Wayfair is evolving its top of funnel strategy to align with its emerging lines like appliances and renovations. This requires a new approach to video planning that blends branding in these new categories with efficiency. Likewise the creative has to tell more cohesive story and the metrics have to account for longer buy cycles. At MediaPost's Fall TV & Video Summit, Lauren Sutkowski, Wayfair's senior manager, marketing, walks us through the pivot
FREE FOR CMMR MEMBERS
Tags: cable tv, connected tv, creative, ctv, marketing funnel, media buying, metrics, mixed media, mptvis, mptvvis, retail, television & video, tv, video
Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company Jackson Hewitt created an integrated brand campaign to educate people about the value of working with a Jackson Hewitt Tax Pro. The TV campaign drove familiarity through three pillars: connection, convenience and credits. Then they added another motivating action to the mix: humor.
FREE FOR CMMR MEMBERS
Tags: addressable tv, advanced tv, brand image, brand marketing, cable tv, connected tv, ctv, mixed media, television & video, video
Avocados From Mexico Scores Big Driving Brand Performance via Innovation Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their "brandformance" approach to innovate produce marking.
FREE FOR CMMR MEMBERS
Tags: brand marketing, branded content, branding, cable tv, connected tv, cpg, ctv, innovation, marketingcpg, mixed media, mptvis, mptvvis, social media, technology, television & video, tv, video
Laddering Up to TV How did DTC hearing aid brand EarGo take a DRTV budget and metrics and ladder up to cable and broadcast TV buys? By recognizing the complexity of TV's impact on the purchase funnel - from the timing of site visits to sales calls to search spikes. At MediaPost's Fall TV & Video Summit, Ben De Castro, Eargo's VP of Marketing, shares the ways in which DTC performance sensibilities were applied to a broadening TV strategy that blended media mix modeling with homegrown attribution metrics.
FREE FOR CMMR MEMBERS
Tags: ad buys, attribution, broadcasting, cable tv, connected tv, ctv, d2c, dtc, marketing funnel, media buying, metrics, mixed media, mptvis, mptvvis, omni-channel marketing, performance marketing, tv
From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
FREE FOR CMMR MEMBERS
Tags: ad campaign, brand marketing, branded content, content, content creators, content marketing, cpg, creative, digital marketing, events, influencer marketing, marketingcpg, mixed media, promotion, public relations, restaurants, social media, strategy
Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
FREE FOR CMMR MEMBERS
Tags: awards, awareness, branded content, co-branded, crm, financial services, millennials, mixed media, music, omma, playlist, sponsorship, streaming

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