What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here.
Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving the ad unit.

FREE FOR CMMR MEMBERS
MillerCoors Sought -- And Found -- Millennial Explorers
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.

FREE FOR CMMR MEMBERS
Tostitos Makes Its Super Bowl Ad All About The Party
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials.

FREE FOR CMMR MEMBERS