MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

17 Case(s) matching "content creators" (Show Featured Cases)

Can TikTok Build D2C Brands?

Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from …
FREE FOR CMMR MEMBERS
Tags: beverages, brand marketing, brands, buddy media, budgets, carbonated beverages, consumer, content creators, influencer marketing, media, social media, social networking
When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad Sometimes bigger is not better, especially when making smarter use of social amplification. For its Tiny Desk Contest, a small cadre of content creators was recruited to drive views and engagement for the NPR Music project on behalf of a major corporate sponsor. NPR's VP of Sponsorship Marketing, Lamar Johnson, explores the ROI for this use of content creators vs. paid amplification and the tactics for sponsor integration and amplification that helped the program perform far beyond projections.
FREE FOR CMMR MEMBERS
Tags: content, content creators, content marketing, contest, corporate ethics, engagement, integrated marketing, marketing, roi, sponsorship
Krystal Goes to College: Engaging Local Influencers As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest influencers - star athletes. Executing on this smart plan took more than posing Quarterbacks with store owners. Krystal Restaurants' Director of Marketing, Kaitlin Stoehr, shares what the company learned about crafting local campaigns around recruiting this special class of social influencers, creating authentic live engagements, and then amplifying this content effectively in the community.
FREE FOR CMMR MEMBERS
Tags: brand marketing, branded content, campaigns, content, content creators, content marketing, engagement, fast food, food, influencer marketing, local media, marketing, marketingqsr, qsr, social networking
From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
FREE FOR CMMR MEMBERS
Tags: ad campaign, brand marketing, branded content, content, content creators, content marketing, cpg, creative, digital marketing, events, influencer marketing, marketingcpg, mixed media, promotion, public relations, restaurants, social media, strategy
Adobe XD's SEO & Content Strategy Ignite Website Launch Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
FREE FOR CMMR MEMBERS
Tags: branded content, content creators, content sharing, digital content, keywords, search, search marketing, seo
Bloomscape Creates Two-way Conversations With Content "Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each stage."
FREE FOR CMMR MEMBERS
Tags: awareness, content, content creators, content marketing, digital content, dtc, mapping/navigation, strategy
Sleep Number Content Draws Customers In Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
FREE FOR CMMR MEMBERS
Tags: branded content, branded entertainment, content, content creators, content marketing, education, engagement, entertainment, facebook, football, instagram, licensing, mptvis, retail, sponsored content, sports, technology, tv, video, youtube
Sleep Number Uses Content To Draw Customers In I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
FREE FOR CMMR MEMBERS
Tags: awareness, branded entertainment, content, content creators, content marketing, content sharing, digital, entertainment, football, retail, social media, social networks, sports, technology, tv, video
MillerCoors Sought -- And Found -- Millennial Explorers The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
FREE FOR CMMR MEMBERS
Tags: beer, beverages, branded content, content, content creators, microsites, millennials, native advertising, ott, sponsored content, streaming
AWeber Gives Entrepreneurs Leg-up With Curate Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
FREE FOR CMMR MEMBERS
Tags: applications, awards, content, content creators, content sharing, digital content, email, events, mobile, social media, social networking, social networks
KEEN's Monumental Effort Steps Up Land Protection The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
FREE FOR CMMR MEMBERS
Tags: awareness, content, content creators, content sharing, csr, earned media, events, film, paid media, politics, retail, social media
UPS Pulls In Viewers With A Sentimental Journey - Or 4 The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its creative, publishing and bidding on a weekly basis.
FREE FOR CMMR MEMBERS
Tags: ad optimization, bidding, branded content, branded entertainment, content creators, creative, data, engagement, film, publishing, social media, social networking, transportation, video
SXSWestworld's Immersive Experience Promotes Season 2 The campaign promoted the event near Austin not as an HBO activation but as a real-life trip to "Westworld." Guests arrived at SXSWestworld via an exclusive Delta flight, Lyft partnership, and luxury buses.
FREE FOR CMMR MEMBERS
Tags: artificial intelligence, branded content, cable tv, campaigns, consumer experience, content creators, content sharing, customer experience, entertainment, experiential marketing, influencer marketing, personalization, photography, promotion, sxsw, technology
Fender: Leveraging What You Already Have Fender made a list of things it wanted to test and then evaluated the value of items on that list based on how they change the customer experience or impact their journey.
FREE FOR CMMR MEMBERS
Tags: branded content, content, content creators, customer experience, deals, email, music, partnership, retail, video
Georgia-Pacific Goes From Product-centered To Providing Better Experience "Give a customer a solution that reduces their consumption, give them a better hygienic solution and help solve for labor. There's no better trifecta."
FREE FOR CMMR MEMBERS
Tags: brand marketing, content, content creators, cpg, customer experience, digital content, earned media, online, video
Once Upon A Mattress: Telling Purple's Story The videos that get the attention of consumers all leverage humor and feature a series of rotating characters from Goldilocks to Sasquatch to sumo wrestlers.
FREE FOR CMMR MEMBERS
Tags: content, content creators, content marketing, cpg, crm, customer experience, email, paid search, social media, video
Best Buy's Customer Experience And The Art & Science Equation In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.
FREE FOR CMMR MEMBERS
Tags: behavioral targeting, content, content creators, creative, customer experience, customer service, data, digital content, email, geotargeting, influencer marketing, loyalty, media buying, millennials, personalization, real-time, retail, social media, social networks

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