MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

19 Case(s) matching "restaurants" (Show Featured Cases)

Finding a New Audience with a Virtual Restaurant

During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
FREE FOR CMMR MEMBERS
Tags: audience measurement, audience-buying, covid-19, fast casual, fast food, qsr, restaurants, sales
Punching Over Your Weight: Making the Most of Small Teams Delivering a relevant, timely and personalized experience to customers, but how do you do it no matter how many people are on your team? OpenTable's Senior Director of Engagement Marketing, Nikki Snowhite, shares her strategy, tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience. You can watch the entire interview here:
FREE FOR CMMR MEMBERS
Tags: ad optimization, automation, customer experience, engagement, marketing, personalization, restaurants, strategy
Loyalty is Glocal: KFC's Data-Driven Value Exchanges What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true value exchange. KFC's Senior Product Owner, CRM & Loyalty, Haley Davison, shares the insights that one of the world's most recognizable QSR brands draws from a global footprint. How can aggregated data like this lead to insights and tactics around identifying better value propositions that grow loyalty?
FREE FOR CMMR MEMBERS
Tags: brands, consumer, fast casual, fast food, loyalty, multicultural, qsr, restaurants
Radical Personalization: Humanizing the Digital Experience...With Data A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data driven but very human digital conversation.
FREE FOR CMMR MEMBERS
Tags: customer experience, data, digital, fast casual, fast food, food, messaging, personalization, qsr, restaurants, strategy
Betting Big on Experiences | Cicis Turnaround Buffet Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
FREE FOR CMMR MEMBERS
Tags: ad optimization, brand image, brand marketing, branding, customer experience, design, entertainment, fast food, food, marketing/branding/advertising, pizza, qsr, restaurants
The Case for Indulgence: Menu Is Marketing Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. A&W Restaurants' Senior Director of Marketing, Liz Bazner, shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.
FREE FOR CMMR MEMBERS
Tags: ad optimization, customer experience, fast casual, fast food, marketing, messaging, multichannel, new products, product listing ad, qsr, restaurants
From Convenience to Celebratory Marketing The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
FREE FOR CMMR MEMBERS
Tags: acquisition, ad targeting, audience targeting, behavioral targeting, brand marketing, content marketing, customer experience, data, data-targeting, fast casual, fast food, loyalty, marketing, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
Targeting Value In Inflationary Times As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
FREE FOR CMMR MEMBERS
Tags: ad targeting, audience targeting, behavioral targeting, customer experience, customer service, fast casual, fast food, food, marketingqsr, media, media buying, mpbisqsr, qsr, restaurants
Turning Customers Into Fans: Church's New Social Media Playbook As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
FREE FOR CMMR MEMBERS
Tags: consumer, consumer experience, engagement, fast casual, fast food, loyalty, marketingqsr, media, media buying, media planning, paid content, paid media, qsr, restaurants, social media, social networking, social networks, strategy
From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
FREE FOR CMMR MEMBERS
Tags: ad campaign, brand marketing, branded content, content, content creators, content marketing, cpg, creative, digital marketing, events, influencer marketing, marketingcpg, mixed media, promotion, public relations, restaurants, social media, strategy
Pancheros Juices Its Mobile App Program; Loyalty Ensues "Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh.
FREE FOR CMMR MEMBERS
Tags: apps, contest, digital, engagement, loyalty, mobile, promotion, qsr, restaurants
Tim Horton's Brings Kenya's Ice Hockey Team To Canada The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team.
FREE FOR CMMR MEMBERS
Tags: canada, facebook, film, instagram, restaurants, social media, social networks, sports
Subway's Gamified Ads Lead To Very High Conversion Rate The ads engaged users with hit after hit of reward, and Subway capitalized on this with a post-game call-to-action that prompted users to learn more in a secondary tab.
FREE FOR CMMR MEMBERS
Tags: applications, apps, call to action, engagement, gaming, mobile, promotion, restaurants, video
IHOP Turns Itself Inside Out To Call Attention To Its Burgers To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
FREE FOR CMMR MEMBERS
Tags: awards, awareness, earned media, pr, redesign, restaurants, sales, social media, social networks
Milk Makes Its Way Into The Current Food Culture In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
FREE FOR CMMR MEMBERS
Tags: awareness, banners, beverages, branded entertainment, cable tv, dynamic, entertainment, food, magazines, media, online publishing, product placement, restaurants, tv
A&W Tracks Cost Per Visit With Mobile Targeting "Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner.
FREE FOR CMMR MEMBERS
Tags: ad campaign, awareness, behavioral targeting, brand image, display, email, engagement, geotargeting, mobile, restaurants, retargeting, sales, social media, social networks, targeting
The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.
FREE FOR CMMR MEMBERS
Tags: ad campaign, app store, applications, apps, awareness, books, brand image, celebrity, cpg, earned media, fast food, featured apps, millennials, mobile, restaurants, social media, television, twitter, virtual reality
Wingstop Sees High Response, ROI, Sales In 4/20 Campaign On Hulu, they ran four 15-second units across a program, each one trippier than the last to turn up the crave, and extended the High-atus across online video using re-targeting.
FREE FOR CMMR MEMBERS
Tags: awards, branded content, cable tv, cannabis, cinema, health, holiday, omma, restaurants, retargeting, sales, social media
Bravo Delivers Results For 'Top Shelf' With Robots In L.A. The robots made their way into the homes of Bravolebs like Josh Altman (Million Dollar Listing LA) as well as Tom and Katie Schwartz (Vanderpump Rules).
FREE FOR CMMR MEMBERS
Tags: applications, apps, awards, cable tv, food, influencer marketing, innovation, los angeles, media, mobile, omma, partnership, promotion, restaurants, transportation

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