What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- Amplifon needed a service to help its customers get comfortable with their hearing aids, learn how to use them quickly and simply and get the maximum benefit to ensure continued use.
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Subway's Gamified Ads Lead To Very High Conversion Rate
The ads engaged users with hit after hit of reward, and Subway capitalized on this with a post-game call-to-action that prompted users to learn more in a secondary tab.
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SimpliSafe Travels From Reflection To #1 In Its App Store Category
In getting user feedback, SimpliSafe interviewed current customers at all levels as well as competitors' customers. It focused on the emotions customers were having with home security.
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GasBuddy Finds Personalization Puts Gears In Drive
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year.
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AWeber Gives Entrepreneurs Leg-up With Curate
Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
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Alamo Rent A Car Comes To Life With First App
By creating a new blueprint for the digital expression of the vibrant Alamo brand, it was able to further set the stage for the evolution of its digital properties, namely Alamo.com.
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Cheetos Debuts 'Dumbest Use Of Smartest Tech'
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive.
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Chick-fil-A: Caring For Customers Personally Through Email
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied around this: When you know someone's story, you can care for them personally.
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The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.
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Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The robots made their way into the homes of Bravolebs like Josh Altman (Million Dollar Listing LA) as well as Tom and Katie Schwartz (Vanderpump Rules).
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