MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

20 Case(s) matching "automotive" (Show Featured Cases)

Automotive Community Comes Together To Save Dogs

A group of automotive influencers and journalists and several OEMs came together in December and drove 3,200 miles to save four beagles and to bring an outfitted rig to one lucky rescue as part of Operation Frodo. The story began in 2018 when Miles partnered with Nissan to show how a pickup truck could be modified to serve as a rescue vehicle to save and transport animals after natural disasters. The truck was displayed at the SEMA show that year. That led to the founding of AnimalRescueRigs.com to encourage animal rescue. Editor and Publisher of Rides and Drives, Harvey Briggs …
FREE FOR CMMR MEMBERS
Tags: automotive, brands, influencer marketing, journalism, partnership
How Subaru Makes Good On Its 'Love' Promise Subaru of America believes "Love Means Being More Than a Car Company." The Subaru Love Promise is the company's vision to show love and respect to all people at every interaction with Subaru. Subaru of America's Associate Director of Marketing Operations, Bridget Hanrahan, discusses how together with its retailers, Subaru is dedicated to making the world a better place.
FREE FOR CMMR MEMBERS
Tags: automotive, brand image, brand marketing, cars, interactive, retail
Embracing the "Mobility" of the Lexus Consumer in DOOH When consumers step away from "connected experiences," the view into what they are doing is often lost. DOOH can be the canvas to recapture their attention and sustain the consumer journey as the brand moves them to a dealership experience. In this session, Walton Isaacson's Managing Director of Digital Innovation, Albert Thompson, and Lexus' GM-Western Area, Marcus Williams, outline how DOOH was leveraged during the December to Remember Sales event for 2022.
FREE FOR CMMR MEMBERS
Tags: advertising, automotive, brand marketing, cars, consumer experience, digital-out-of-home, marketing/branding/advertising, media, out-of-home, outdoor
Genesis Uses Fashion to Connect With G90 Buyers Thanks to a partnership with Conde Nast, more than 1.25 million viewers saw a cut-down of the Genesis G90 spot before viewing the livestream of the Vogue World fashion event. Genesis' Executive Director of Marketing, Wendy Orthman, discusses how the world of fashion is the perfect context to introduce consumers to the young automotive brand.
FREE FOR CMMR MEMBERS
Tags: automotive, brand marketing, consumer, fashion, live streaming, marketing/branding/advertising
In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model Every automaker knows that cars are often tied to drivers' identities. Personalizing email messaging around a customer's specific auto model is not only relevant but incredibly powerful in building loyalty. Advance Auto has been on a three-year journey to build its first-party data, leverage third-party inputs, and use predictive modeling to connect customers with their cars. Advance Auto Parts', Senior Manager of Loyalty and Personalization, Chelsie Mitchell, explores incentivizing customers to submit more data, weaving in third-party and predictive models is fraught with missteps, learnings....and significant payoffs in the end.
FREE FOR CMMR MEMBERS
Tags: automotive, customer experience, data, data mining, email, loyalty, messaging
Video as the Content Marketing Model for Multicultural For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
FREE FOR CMMR MEMBERS
Tags: advertiser-agency relationship, advertising, african american, audience targeting, automotive, behavioral targeting, consumer experience, customer experience, diversity, experiential marketing, multicultural, television & video, video
Multicultural Representation In Automotive Advertising To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women, affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
FREE FOR CMMR MEMBERS
Tags: automotive, cable tv, cars, connected tv, content marketing, ctv, data, digital marketing, influencer marketing, marketing, multicultural, research, social media, television & video, tv, women
Switching Gears: Lexus Broadens it's Image & Audience The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance" could create greater affinity within the Black consumer mindset for the Lexus brand.
FREE FOR CMMR MEMBERS
Tags: advanced tv, audience targeting, automotive, brand marketing, cable tv, cars, celebrity, connected tv, content marketing, digital marketing, product placement, promotion
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of working from the top down. Cadillac is doing just that with their current audience first approach.
FREE FOR CMMR MEMBERS
Tags: ad campaign, ad targeting, attribution, audience targeting, automotive, behavioral targeting, data-targeting, local media, media, media buying, media in crisis, media measurement, targeting
Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
FREE FOR CMMR MEMBERS
Tags: automotive, awards, branded entertainment, experiential marketing, social media, social networks, twitter
Nissan Puts Drivers In The Virtual Reality Seat To enhance authenticity, Tech Drive was shot live, in a real car, on real streets, with threats as close as they would be in real life.
FREE FOR CMMR MEMBERS
Tags: automotive, awareness, experiential marketing, facebook, interactive, social media, technology, video, virtual reality
Acura Goes Cross-channel For RDX Launch Through highly engaging creative units and strategic ad placement, the campaign allowed the user to explore information about the RDX model in ways unique to each channel.
FREE FOR CMMR MEMBERS
Tags: augmented reality, automotive, awards, digital, engagement, integrated marketing, media, omma, technology, video
GasBuddy Finds Personalization Puts Gears In Drive GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year.
FREE FOR CMMR MEMBERS
Tags: applications, apps, automotive, data, email, energy, engagement, geotargeting, location-based, mobile, partnership, personalization
Acura Brings Potential Buyers Inside For A Look At Luxury The frictionless AR experience allowed the target to "sit" inside the RDX, customize the interior trim color and explore the numerous high-end innovations via interactive hotspots.
FREE FOR CMMR MEMBERS
Tags: apps, augmented reality, automotive, awards, luxury, mobile, rich media advertising
How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize the plan.
FREE FOR CMMR MEMBERS
Tags: automotive, awareness, crm, customer experience, customer relations, data, data management, data-targeting
BMW Celebrates Diversity To Showcase Sporty X2 Model The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
FREE FOR CMMR MEMBERS
Tags: automotive, awards, brand marketing, digital, digital content, events, gay/lesbian, live streaming, luxury, media, partnership, social media, social networking, social networks, video
Lexus, 'Black Panther' Bring Authenticity To Super Bowl Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
FREE FOR CMMR MEMBERS
Tags: ad campaign, african american, automotive, branded entertainment, influencer marketing, integrated marketing, movies, product placement, super bowl
Honda Acura TLX: Social + VR + AR = Success for AHM The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
FREE FOR CMMR MEMBERS
Tags: audience targeting, augmented reality, automotive, brand affinity technologies, brand image, earned media, engagement, facebook, gaming, gen y, influencer marketing, live streaming, media, men, millennials, paid media, social media, technology, virtual reality
Honda Civic Type R: Social + VR + AR = Success for AHM Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
FREE FOR CMMR MEMBERS
Tags: ad campaign, audience targeting, augmented reality, automotive, awareness, content, earned media, gaming, live streaming, social media, social networks, sports, targeting, technology, video, virtual reality
Toyota Brings Retail Experience To Online Users Toyota set out to increase impressions for awareness, engagements for interest, and retargeting and lookalike audiences for decision and action.
FREE FOR CMMR MEMBERS
Tags: algorithms, automotive, awards, awareness, display, engagement, interactive, machine learning, omma, online, partnership, retail, retargeting

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