MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

19 Case(s) matching "events" (Show Featured Cases)

The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual

When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual.
FREE FOR CMMR MEMBERS
Tags: cable tv, connected tv, ctv, events, interactive, live streaming, retail, tv
Waking Up To Gaming Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
FREE FOR CMMR MEMBERS
Tags: brand marketing, branded content, branded gaming app, branding, cpg, esports, events, gaming, marketingcpg, online, sponsored content, sponsorship, sports
From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
FREE FOR CMMR MEMBERS
Tags: ad campaign, brand marketing, branded content, content, content creators, content marketing, cpg, creative, digital marketing, events, influencer marketing, marketingcpg, mixed media, promotion, public relations, restaurants, social media, strategy
"Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films had to contend with just that when they released their murder mystery "Knives Out" on the same Thanksgiving weekend as "Frozen 2". Not only that, they're also both family-friendly films competing for much of the same audience. Their solution? A "gamified transmedia" experience. In partnership with AvatarLabs, Lionsgate created puzzles for fans to solve using the "Knives Out" marketing materials; including its trailer, posters and red carpet events. Each puzzle was …
FREE FOR CMMR MEMBERS
Tags: campaigns, celebrity, content marketing, contest, digital marketing, events, experiential marketing, facebook, influencer marketing, instagram, integrated marketing, interactive, movies, promotion, social media, sweepstakes, twitter, video
Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale' How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
FREE FOR CMMR MEMBERS
Tags: art, buzz, cable tv, campaigns, connected tv, creative, ctv, events, new york, politics, promotion, san francisco, social media, trends, tv, women
Salvation Army Donations Spike Upon New Email Strategy Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and differences from other groups."
FREE FOR CMMR MEMBERS
Tags: audience targeting, awards, awareness, campaigns, charity, content, contest, data, data-targeting, email, engagement, events, personalization, sales, strategy
Land O'Lakes Raises Brand Perception By Telling Its Story Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
FREE FOR CMMR MEMBERS
Tags: awareness, beverages, events, food, social media, video, women
AWeber Gives Entrepreneurs Leg-up With Curate Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
FREE FOR CMMR MEMBERS
Tags: applications, awards, content, content creators, content sharing, digital content, email, events, mobile, social media, social networking, social networks
Digital Innovation Puts Wind Beneath The Wing The digital experience encourages members to maximize the full value of the network while improving the conversion rates of people on-boarding, interacting, and attending events.
FREE FOR CMMR MEMBERS
Tags: apps, awards, branded content, digital, events, mobile, women
Marvel Contest Of Champions Reels In The Fans Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film.
FREE FOR CMMR MEMBERS
Tags: awareness, branded content, branded entertainment, branded gaming app, campaigns, celebrity, entertainment, events, gaming, movies, social media
MTV's Fist Bump Counter Puts 'Jersey Shore' On Top Its mobile-optimized website, Fist Pump, was an integral part of this initiative, helping to reinforce the day as an escape for the week and an event for "Jersey Shore."
FREE FOR CMMR MEMBERS
Tags: apps, awareness, cable, cable tv, events, influencer marketing, mobile, out-of-home, promotion, social media, tv, web sites
KEEN's Monumental Effort Steps Up Land Protection The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
FREE FOR CMMR MEMBERS
Tags: awareness, content, content creators, content sharing, csr, earned media, events, film, paid media, politics, retail, social media
Cut Golf Put Flag In Sand With Use Of Influencers A $20,000 "Golf Digest" print ad, while effective no doubt, was not going to be cost-efficient. Instead, Cut Golf went after its audience on social media.
FREE FOR CMMR MEMBERS
Tags: awareness, digital, events, facebook, influencer marketing, instagram, pr, retail, social media, sports
BMW Celebrates Diversity To Showcase Sporty X2 Model The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
FREE FOR CMMR MEMBERS
Tags: automotive, awards, brand marketing, digital, digital content, events, gay/lesbian, live streaming, luxury, media, partnership, social media, social networking, social networks, video
Xfinity Scares Heck Out Of Millennials To Demo Its Product With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
FREE FOR CMMR MEMBERS
Tags: awards, awareness, branded entertainment, consumer experience, creative, engagement, entertainment, events, experiential marketing, media, millennials, product placement, social media, streaming, telecom, twitter
Cadillac Drives Into Complex Con For SUV Launch Concluding the weekend, Cadillac partnered with rapper Nas to give away the most exclusive drop of the weekend, a Cadillac diamond-encrusted chain to one lucky fan.
FREE FOR CMMR MEMBERS
Tags: awards, awareness, branded entertainment, events, gen z, influencer marketing, millennials, partnership
Netflix Alters Sci-fi Fans' Ideas About Surprise From self-aware AI and police interrogations using VR to bio-organic printers printing actual human flesh, its content sucked "Wired" readers into a world where immortality is possible.
FREE FOR CMMR MEMBERS
Tags: artificial intelligence, awards, creative, engagement, events, los angeles, out-of-home, technology, virtual reality
Digital Agency Raises OpenConnect's Profile The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events development, PR, and analytics.
FREE FOR CMMR MEMBERS
Tags: awareness, campaigns, conferences, design, events, lead generation, robotics, sales, video, web sites
Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match' Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
FREE FOR CMMR MEMBERS
Tags: african american, awareness, brand marketing, cause-related, digital, digital-out-of-home, earned media, events, health care, hispanics, influencer marketing, integrated marketing, music, out-of-home, paid content, partnership, pr

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