The Wing is a network of work and community spaces designed for women. Their mission is the advancement of women through community -- which is growing to become more than just a space.
Their web experience allowed members to RSVP for events, network with other members, and consume brand-driven content. But this experience wasn’t intuitive, leaving many features unused or poorly implemented -- and everything was built on a digital platform that couldn’t accommodate the company’s recent exponential growth.
The Wing needed an iOS app.
Prolific Interactive built a digital experience for members that encourages them to maximize the full value of the network while improving the conversion rates of people on-boarding, interacting with the digital experience, and RSVP’ing for events.
In less than six months since launch:
This campaign won the Home /Garden/Interior Design/Lifestyle category in MediaPost's 2019 Appy Awards.