Verizon Media Services' new study of millennials isn't filled with shocking revelations, but it does make some sharp observations about a demo that has $1.3 trillion in buying power. Read the whole story
Now DirecTV looks to join Dish Network in the race for an online/digital programming service -- one that wants to compete with Netflix. As … Read the whole story
Programmatic advertising is sweeping the digital landscape. While it's long been a staple in online, mobile programmatic bidding is taking off like a rocket … Read the whole story
The explosion in mobile Web ads brought with it a surge in malicious ads aimed at tricking people into downloading malware or unwittingly subscribing … Read the whole story
Today I am channeling my "inner Milennial" by doing an exercise to determine what would be a more financially responsible choice for my personal … Read the whole story
Traditional TV consumption rose ever so slightly when looking at live and time-shifted viewing. Young viewers still give a healthy portion of their viewing … Read the whole story
Okay -- it's not fair for me to only suggest Yahoo wants to terminate Google and Yahoo sign-ins to improve ad and content targeting. … Read the whole story
"As a brand, we feel we have hit an enormous milestone, that our five million members makes us the biggest in the industry," Jamie … Read the whole story
"RTM Daily" has been on a bit of a "user-generated" trend this week, and it's not stopping yet. I just learned about Squerb, a … Read the whole story
What has Facebook been doing with Atlas since buying the ad management and measurement unit from Microsoft last year? Just this week, the Atlas … Read the whole story