VidBlog
by P.J. Bednarski, Staff Writer
PBS began highlighting its worthiness on its Roku app in a section it calls "The Value of PBS Stations" just as the Trump White House readies to lower the boom … Read the whole story
by Wayne Friedman
Research says North America pay TV revenues -- subscriptions and PPV -- peaked in 2015 at $108.58 billion. Revenues are forecast to fall by … Read the whole story
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by Philip Rosenstein
Data science and technology company 4C Insights on Monday launched 4C TV, a software-as-a-service (SaaS) suite of tools for for planning, buying and measurement … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Concerns overall about digital media -- including fraud and viewability -- were the highlight of last year's upfront -- and this year's, too. For … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The overall problem is that metadata for videos remains thin, and relies mainly on the tagging by posters, who don't typically label their work … Read the whole story
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by Wayne Friedman
The entire media market was flat versus February a year ago. Overall areas of gain include digital media, TV and cable TV. Read the whole story
by Joe Mandese
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Sling TV 's diving into programmatic advertising with Adobe. Sling will team up with Adobe's Advertising Cloud to enable marketers to bid in real … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Television ads often work as a reminder to do something or purchase a product. Spikes are typically larger after brand-focused ads compared with price-focused … Read the whole story
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by Tobi Elkin
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
by Nina Lentini
An exclusive print and digital initiative will run across Hearst Magazines brands, including "Delish," "Country Living," "Good Housekeeping," "HGTV Magazine," "Woman's Day" and "Esquire." Read the whole story
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by Sara Guaglione
The nearly 5-year-old digital business publication Quartz earned more than $1 million from over $30 million of revenue, turning a profit after less than … Read the whole story
by Karlene Lukovitz
The campaign, "Snack More, Make Snacks Less," positions Lorissa's various jerky varieties as super-convenient, as well as preservative-free and responsibly sourced, high-protein snacks. Read the whole story