Commentary
Unstereotype Your Ads
- by Jack Loechner , Staff Writer @mp_research, March 14, 2018
To mark International Women’s Day (March 8), the Global video marketplace, Unruly company, has created a stereotype analysis as part of its content testing solution, UnrulyEQ Max, which evaluates whether the ad’s content reinforces harmful gender stereotypes of women and men.
Examples include ads that objectify people’s bodies, or show …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
