Commentary
Tease The Prospects
- by Jack Loechner , Staff Writer @mp_research, April 12, 2018
As a small business, there can be a lot of pressure to ensure a product launch goes well, writes Thomas Emmerson, instrumental in creating international marketing campaigns for Honda Europe and PR for Aston Martin.
Sometimes the fortunes of the business are directly linked to the successful launch of a …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
