Commentary
Every Cloud Is Lined With Data: Why Marketing Adoption is Soaring
- by Ray Schultz , Columnist, April 9, 2018
Enterprise marketers tend to resist the cloud when loading data to drive into emails — largely because of the cost, says Roger Barnette, CEO of MessageGears. Maybe so. But cloud adoption is booming, especially among sales and marketing teams that rely on it for business intelligence — i.e., analytics — …
