Commentary
Email Reigns For SMBs, But They Have Much To Learn, Study Finds
- by Ray Schultz , Columnist, May 1, 2018
Email budgets are on the rise this year for small businesses, according to Email Marketing And Marketing Automation Excellence 2018, a study by GetResponse, conducted by SmartInsights. But SMBs are lagging when it comes to automation.
Of 585 respondents, 47% expect their email allocation to increase in 2018. And 41% …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
