Sponsorship Accountability Needs Improvement, But FIFA World Cup Sponsorships Dominate

Total sponsorship spending in North America is estimated this year to be up 41% since a 2010 study by the Association of National Advertisers.

Progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.

The report, “Improving Sponsorship Accountability Metrics,” was conducted by the …

research, sponsorship

1 comment about "Sponsorship Accountability Needs Improvement, But FIFA World Cup Sponsorships Dominate".

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Seth Leeds from SPONSORIUM, July 11, 2018 at 12:51 p.m.
The MASB team is doing great work and excellent to partner with the ANA as they delve deeper into #sponsorship accountability. We see it as a privilege to serve brands around the world with an actual tool to manage and measure their sponsorships so they can document and truly justify their work.
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