research
Sponsorship Accountability Needs Improvement, But FIFA World Cup Sponsorships Dominate
- by Tanya Gazdik , July 11, 2018
Total sponsorship spending in North America is estimated this year to be up 41% since a 2010 study by the Association of National Advertisers.
Progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.
The report, “Improving Sponsorship Accountability Metrics,” was conducted by the …
The MASB team is doing great work and excellent to partner with the ANA as they delve deeper into #sponsorship accountability. We see it as a privilege to serve brands around the world with an actual tool to manage and measure their sponsorships so they can document and truly justify their work.