Perception Vs. Reality: Cannabis Users Read 'Rolling Stone,' 'National Geographic,' Too

Perception: Cannabis users read High Times. Reality: They actually read National Geographic, People and Better Homes & Gardens magazines. 

That’s the kind of insight MRI’s new National Cannabis Study reveals, dispelling -- and actually reinforcing -- some perceptions about the media consumption of people who consume marijuana. 

Actually, an …

3 comments about "Perception Vs. Reality: Cannabis Users Read 'Rolling Stone,' 'National Geographic,' Too".
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  1. M Cohen from marshall cohen associates, October 24, 2018 at 12:04 p.m.

    Joe, So why is this your headline? Headline: Cannabis Users Read 'National Geographic,' Not 'High Times.'  Actually, an MRI spokesperson said High Times currently is not included in the survey, so it's not clear how much the title would index vs. the general population.

  2. Joe Mandese from MediaPost, October 24, 2018 at 12:08 p.m.

    Good question, @M Cohen. That info -- that High Times wasn't included -- came in a little while ago, after the story was published. We'll update the headline and put a note in it now. -- Joe

  3. M Cohen from marshall cohen associates replied, October 24, 2018 at 2:15 p.m.

    Researchers are smiling and thankful for your actions Joe. Love the new headline!

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