Commentary
Living Nightmares For CMOs: From ROI To Being Replaced
- by Ray Schultz , Columnist, January 7, 2019
We all have our worries. But nobody in marketing has more than CMOs, judging by Marketing On My Mind, a new study by BrandKeys.
There is a lesson here for email specialists who want to become CMO someday — you’ll live longer if you don’t.
When asked what keeps them …
