Commentary
The Price Of Convenience: What Consumers Want From Subscription Services
- by Ray Schultz , Columnist, January 8, 2019
Subscription services are gaining ground — especially those that offer clothing, music and TV fare.
But first brands must master the subscription purchase funnel, which may be different from the funnel they’re used to, according to "The Subscriber’s Dilemma: From 'More Please' to 'No Thanks,'" a study by Digitas' intelligence hub …
