Commentary
CMO Hot Seat: They Need To Spend Less On Martech, More On Training
- by Ray Schultz , Columnist, May 3, 2019
A recent Gartner study shows that martech spending went up in 2018 and investment in in-house labor went down. And Michael Korch, head of marketing at Full Circle Insights, isn’t happy about it.
For one thing, he argues that CMOs are throwing money at too many platforms, and not consolidating …
