IPG Launches New Acxiom-Powered Precision Targeting/Optimization Company
- by Steve McClellan @mp_mcclellan, October 7, 2019
Interpublic Group has launched Kinesso, a new precision targeting and optimization firm powered by Acxiom, which it acquired last year for $2-plus billion. The company will focus on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data.
The firm will …
