January 25, 2023
Executive Sentiment About Ad Industry Mostly Positive, But Getting Worse
- by Joe Mandese @mp_joemandese, January 13, 2020
More than a third of industry executives say their view of the advertising and media business currently is "negative," and has grown worse in recent years, according to interviews with more than 300 advertisers and agency executives conducted by Advertiser Perceptions late last year for Research Intelligencer.
Detailed breaks …
