Magna Slashes 2020 Ad Outlook, Boosts 2021


Citing an "unprecedented situation created by the Coronavirus outbreak and economic downturn," IPG Mediabrands' Magna unit has revised its 2020 U.S. advertising outlook downward by 8.5 percentage points. Magna, which originally forecast in December 2019 that the U.S. ad market would expand 5.7% this year, now projects it will decline …

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