June 3 - 6, 2024
research
When 'Accidental Trial' Meets Personalization
- by Steve Ellwanger , April 1, 2020
These days, consumers’ switches in brands and retailers out of necessity provide new opportunities for marketing personalization. But there are caveats to be found in pre-COVID-19 consumer research.
In February, global research provider GfK found that adults were already pretty stressed out when comparing survey data from 2010 through 2019. …
