January 25, 2023
ANA Finds In-House Teams Becoming Even More Important Than Agencies Post-Pandemic
- by Joe Mandese @mp_joemandese, April 6, 2020
The pandemic is fundamentally
restructuring the ad industry in ways many could not have anticipated -- economically, messaging, organizations, workflow, etc. -- and new research from the Association of National Advertisers (ANA)
indicates it is also changing the role of resources advertisers use to produce their ads, elevating the importance …
