Ad Execs: Upfront Ad Spending To Decline 33%, If It Happens At All


Ad spending during this year's upfront network TV marketplace will decline 33% from last year's, if one occurs at all. Those are the findings of the most recent wave of COVID-19 pandemic tracking studies conducted by Advertiser Perceptions.

The most recent study, which interviewed 151 advertising executives earlier this month, …

Next story loading loading..

Discover Our Publications