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Redefining Audience Segmentation On Road to 'Next Normal'

Stay-at-home orders across the globe have had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. 

Still, the real question marketers are grappling with as mandates are slowly lifted is if the …

1 comment about "Redefining Audience Segmentation On Road to 'Next Normal'".
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  1. PJ Lehrer from NYU, May 20, 2020 at 12:38 p.m.

    Clearly Covid-19 will change some habits.  But people will still seek the easy way out, they will still follow the example set by their peers and they will still lie to protect their self-esteem.  Some things never change...
    https://pjlehrer.blogspot.com/2020/05/why-be-healthy-when-you-can-just-carry.html

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