WFA: Most Marketers Still Deferring Ad Campaigns 6 Months Or Longer
- by Joe Mandese @mp_joemandese, June 23, 2020
Months into the global pandemic, a majority of senior marketing executives still say they are deferring their ad campaigns by half a year or longer, according to the third in a series of tracking studies conducted by the World Federation of Advertisers.
The most recent survey, based on responses to …
