retail
As Consumers Switch Brands, Retailers Miss Key Opportunities
- by Sarah Mahoney @mahoney_sarah, August 6, 2020
It’s not news
that the pandemic is inspiring all kinds of new consumer behavior, but a new report from McKinsey finds these changes are more widespread, with 46% of American consumers saying they’ve switched
brands or made purchases with a new retailer.
More than a third of all shoppers say …
