Commentary
Wooing Stakeholders: Consumers Want To Feel They Belong, Study Shows
- by Ray Schultz , Columnist, August 14, 2020
Many firms reach out to customers with email marketing driven by machine learning and personalization. But how many think of their customers as stakeholders?
This is a trend they should be jumping on, if a new study by consultative agency Gongos is any indication.
Of consumers surveyed worldwide, 81% …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
